Stunning: Jay Fuchs in another great movie ! MadHeidi – a Swissploitation film
It’s all been there: Blaxploitation, Mexploitation, Sexploitation, Nunsploitation, Naziploitation. Now it’s about time for the first Swissploitation film!
and Jay is in !
A Swissploitation Film
An exploitation genre mash-up with a Swiss twist – or the very first Swissploitation film.
Swissploitation is a persiflage of Heimatfilm (which translates to Homeland Films), a film genre that was popular in Switzerland, Germany and Austria, from the late 1940s to the early 1970s.
Heimatfilms were often shot in the Alps, and always involved the outdoors. Their characteristics were their rural settings and sentimental tone, and they centered on love, friendship, family and non-urban life. They also involved the difference between old and young, and tradition and progress.
In MAD HEIDI, we take a classic Heimatfilm setting and give it a genre twist to create the first Swissploitation film. Not only Swiss clichés are exploited, but also clichés from the Action-Adventure and Horror genres, to ultimately create a new exploitation film genre never seen before.
To create a feeling of the romantic Heimatfilm genre of the 50s and 60s, the film is kept in an organic retro look, but with a slightly modern twist to suit the taste of a contemporary audience.